As a digital marketing consultant I spend a lot of time stalking businesses online and analysing their marketing strategies. And I’m constantly surprised by the failure of highly competitive companies to host a blog on their website. It’s low hanging SEO fruit after all. This is why I believe all brands should utilize blog content - and if you’re still not convinced, drop me a message and let me try and win you over.

Writing copy and writing content differ when it comes to digital marketing. These are the main factors to consider when writing copy versus writing content.